Banners are one of the easiest and most effective methods to get your message across, especially during busy exhibitions where you’re competing with countless other businesses to grab attention. The effectiveness of advertising is so great that the UK’s market for the industry is worth over £22 billion and only continues to grow.
So, to garner attention and draw more visitors to your booths, you need the right printed exhibition banners. Here’s a mini-guide on what to look out for so you choose the best ones.
Boost Brand Awareness by Attracting Visitors
Leave an Impression
Engage with Your Audience
What Your Banners Need to Achieve This
Look to use those that can help boost your brand awareness. That means keeping the colours consistent and on-brand so you’re instantly recognisable and not dominated by endless text. Get your key messages across succinctly alongside your company logo so that you can educate your audience about your products and services at every opportunity.
By including your company brand and strapline, you’ll continuously remind people who you are and what your business does for them. All of this helps to get your brand’s name out there and can translate into exciting business opportunities over time.
By making them more creative, you’ll be able to attract visitors through your promotional materials alone.
They can be the all-important factor in visitors deciding to visit your trade show booth or ignoring you entirely. We can apply the same anywhere - you probably wouldn’t approach a run-down and miserable looking restaurant for an evening meal and visitors won’t approach a booth that features a deterring banner that looks like it could be a waste of their time.
On the flip side, an engaging, inviting and captivating option can immediately demand attention which makes people more likely to visit your booth. If they’re impressed by you before even approaching your stand, then they’ve already left a lasting impression and half of the difficult job is done.
The right print material can help engage with your audience on some level. They’re an effective yet subtle way of connecting with your visitors as you’re indirectly promoting yourself whenever guests notice yours.
Plus, rather than having your team on the verge of borderline harassment or pressurising visitors, they're an excellent way of making sure your visitors are aware of your business. They can then make their own decisions if they’re enticed enough.
If you have multiple banners, however, make sure you keep your branding consistent so that you don’t confuse your audience and potentially lose their interest altogether.
Just think of major brands on a worldwide scale; they always remain consistent with their branding.
They're incredibly versatile, so they can help your brand reinforce your message a lot easier than digital alternatives can. As there are fewer constraints in terms of space and ease of setup, you can leave them hanging around your booth for days or hang them outside with permission and so on.
By being able to leave your advertisements out for a while, engaging with passers-by and opening your brand up to an entirely new audience, you can reinforce your message and live long in their memory.
For the best results, though, you need ones made from high-quality and durable materials so that they can withstand regular usage.
Every business wants to make an impression during a trade show and this can be done effectively with printed exhibition banners. If you’re using top-quality materials then they can project a certain level of professionalism and credibility.
Visitors are more likely to trust a brand that has put time, money and plenty of effort into creating effective promotional materials. Not something cheaply-created with no innovation and looks like it was put together in a rush. They're credible and visitors can make the connection that the business behind the banner is too.
When done right, their many properties make them brilliant for attracting new customers and keeping your brand name alive. However, the only way you can do that and benefit from everything highlighted is above is by taking yours to the next level with intricate details and unique features.
From the font you use right through to images and the colours. The competition is fierce so step out-of-the-box, don’t use ready-made templates and opt to use only those that are bespoke to your business.
If they look good and get a strong message across, visitors won’t be able to help but look.
Catching the eye of a visitor is one thing, but the challenge of grabbing and keeping their attention is a different ball game entirely. Combine yours with a unique booth stand set-up through whimsical shapes and aspects visitors don’t see all the time, and you’ll be on your way to hold their attention for longer.
Plain prints are easy to miss and forget. Have them focus on key points so that your visitors concentrate and engage more with yours instead. That way, your important messages always get across.
Draw Subtle Interest
Don’t sell your entire business or product on your promotional material by trying to cram everything in. It’s not a novel.
Stick to a handful of key points and keep it simple so that it's subtle enough to draw interest where visitors can’t help but want to find out more by approaching your booth.
The problem with many is that they’re often bland. You need to find the perfect balance between being too boring and going too far that yours is so crazy that it’s painful to look at.
Use ones that can elicit an emotional response by using the right tones, lighting, materials and imagery.
Make your trade show booth stand out
Trade show events are often filled with other competitors all vying for the attention of the visitors. So, you're going to have to make your booth stand out and as attention-grabbing as you can. Large format printing is a great way of drawing in people to come over to your stand for chat.
To see examples of these type of prints, download our free Success Stories eBook. We'll be showcasing some of the best work we've carried out for events and exhibitions.